All eyes will be on Atlanta this summer as FIFA World Cup 2026 takes the stage at Mercedes Benz stadium. As many fans, business leaders and vendors will travel into the Atlanta Metro area from both domestic and international locations for this globally-recognized competition, Roswell will experience the economic impact of an event of this magnitude - from blocks of hotel stays and lodging overnights, to increases in crowds at local restaurants and breweries, to higher levels of foot traffic within our boutiques and stores.
The Visit Roswell team wants to ensure you as our partners feel prepared as we approach the opening match. We've created a presentation to guide you through preparations, expectations and considerations. As this is a preliminary education tool, we urge you to review the slides and consider how the information presented applies to your business. Visit Roswell will soon host in-person sessions to provide more information, answer questions, hear any concerns and take a deeper dive. As we announce those dates, we ask that you come prepared with any questions you may have.
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