Roswell CVB | Dia de los Muertos
October 30

Dia de los Muertos

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Roswell will host the 2nd Annual Día de los Muertos Festival on Saturday, October 30, 2021. Visitors of all ages are invited to celebrate this traditional Mexican holiday, which will feature an afternoon and evening filled with fun, remembrance, and community spirit.

Día de los Muertos—or the Day of the Dead—is traditionally celebrated October 31 to November 2 in the central and southern regions of Mexico. The holiday is centered around remembrance of lost loved ones, as communities come together to celebrate their memory and pray for their safe spiritual journey.

This year's festival is presented in partnership with the Consulate General of Mexico and Atlanta Foundation for Public Spaces. The City of Roswell hosted the first Día de los Muertos festival in 2019 but was unable to bring it back in 2020 due to the COVID-19 pandemic.

The festival is free to the public, with the exception of food vendors and one special ticketed experience.

Highlights include:

Traditional Entertainment: Street performers, Aztec dancers, and a mariachi band.

Food: On-site vendors will sell Mexican cuisine, such as empanadas and tamales.

Face Painting: No Día de los Muertos celebration would be complete without traditional candy skull face painting. Free, but tips appreciated.

Movie: "Coco," starting at 6:00 PM.

Ofrenda: Visit an authentic, traditional altar honoring family and friends who have passed. Bring a copy of a photo or a small memento of a loved one to place at the altar.

(Please Note: We will not be able to return anything left at the altar.)

Costume Contest: Wear your favorite Day of the Dead costume and paint your face for a Catrina and Catrin contest to be held at 5:00 PM. Cash prizes will be awarded for best costume.

Tequila/Specialty Margarita Tasting Experience: Showcasing the unique flavors of Mexico, this experience includes tasting tokens and a souvenir tasting glass (first 500 to arrive the day of the event). For $35, you will receive 8 tokens that can be used to taste any combination of 6 different types specialty margaritas (4 oz. sample) and 4 different types of Tequila (a Blanco, Joven, Reposado, or Anejo) (1/2 oz. sample)

  • Admission: Free