City Enters Agreement to Redevelop Roswell Town Center into a Vibrant Mixed-Use Destination
By revitalizing Roswell Town Center, the City will transform one of its largest contiguous redevelopment opportunities into a destination that strengthens the local economy and enriches community life.
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Roswell, Ga. (Oct. 28, 2025) — The City of Roswell has entered into a Memorandum of Understanding (MOU) with Roswell Town Center, Inc. and Morris and Fellows Ventures, Inc. to explore the redevelopment of approximately 47 acres at the northwest corner of Highway 9 and Holcomb Bridge Road. The proposed redevelopment of this aging commercial center represents one of the most significant revitalization opportunities in Roswell’s recent history.
The agreement, which was approved at the Oct. 27 Mayor and Council Meeting, outlines a collaborative framework among the City, the property owner (Roswell Town Center, Inc.), and the master developer (Morris and Fellows Ventures, Inc.) to transform the existing strip shopping center into a dynamic mixed-use district designed to spur economic growth, create new civic and public spaces, and bring renewed vitality to one of the City’s most visible corridors.
“This project has the potential to redefine how people live, work, and gather in Roswell,” said Mayor Kurt Wilson. “We’re reimagining a property that has long served as a commercial center into something that serves our future, a place where people can walk, dine, learn, and connect. It’s exactly the kind of visionary redevelopment that reflects our strategic priorities—supporting economic growth, responsible stewardship, and a thriving community.”
Under the non-binding MOU, the City will facilitate planning, zoning, permitting, and infrastructure coordination, while considering available incentives to support the project. Morris and Fellows Ventures will conduct due diligence, create a conceptual master plan, and develop a phased implementation strategy. The property owner will provide site access and work in good faith toward future agreements.
The project is envisioned to include a mix of commercial, residential, office, educational, and civic uses, reflecting a commitment to both quality development and community benefit. Public engagement and input will play a central role as plans advance.
“This is the first step in what we expect will be an exciting, vibrant addition to our city,” added Wilson. “Our residents deserve development that adds long-term value socially, economically, and aesthetically and we’re committed to getting it right.”
